RAWALPINDI
Muzaffar BhattiPir
Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS-AAUR), in collaboration with the Directorate of Agriculture Extension Rawalpindi, has launched its Wheat Productivity Campaign 2026–27 across the Potohar region, aiming to promote modern cultivation techniques, enhance farmers’ awareness and increase wheat production.
The campaign was formally inaugurated by Vice Chancellor Professor Dr Qamar-uz-Zaman at a ceremony held in Rawalpindi.
Addressing the participants, the Vice Chancellor underscored the importance of active student involvement in the campaign, emphasising that university students could serve as an effective link between agricultural research and the farming community.
He said students could make a meaningful contribution by raising awareness among farmers, participating in field-based extension activities and encouraging the adoption of modern, improved agricultural practices. He urged them to maintain close engagement with farmers and utilise their academic knowledge and technical expertise to help improve agricultural productivity.
Dean of the Faculty of Agriculture, Professor Dr Muhammad Azam Khan, highlighted the need for stronger institutional coordination and collaboration between the university and the Agriculture Extension Department. He stressed that effective implementation and wider dissemination of modern agricultural technologies were essential to achieving sustainable improvements in wheat production.
Director Agriculture Extension Rawalpindi Shahid Iftikhar Bukhari briefed participants on the campaign’s objectives, proposed activities and implementation strategy. He emphasised that farmers’ active participation, coupled with timely access to information about modern wheat production technologies, would be crucial to the initiative’s success.
As part of the campaign, the university and the Agriculture Extension Department will jointly conduct awareness programmes and agricultural extension activities throughout the Potohar region. These initiatives will focus on educating farmers about improved cultivation methods and encouraging the adoption of modern agricultural practices to achieve better yields.
The ceremony concluded with an awareness walk, highlighting the importance of modern farming techniques and collective efforts to enhance wheat productivity in the region.
